Single opt-in vs double opt-in

When it comes to your email marketing, it can be difficult to know whether it’s best to subscribe users to your list using single opt-in or double opt-in. We’re going to go through a couple of the advantages and disadvantages of each so you can... read more

Marketing strategies: high quality

Following on from my last post about high quantity marketing strategies, in this post I’ll be looking at high quality strategies. After reading this post you should have a pretty good idea about the advantages and limitations of both these approaches – and which, or what... read more